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Cookies Policy

This is the notice regarding cookies and other technologies, such as pixels ("Cookies") that Marlow Foods Limited t/a Quorn Foods ("Quorn Foods", "we", "us", "our") use in connection with this website or other online presence administered by us, including our social media presences and applications. For information about our processing of personal data obtained in connection with your use of and interaction with this website, please see our Privacy Policy.

Managing cookies on Quorn.co.uk

Like many other websites, we use Cookies on our website. When you first visit our website, we do not set Cookies on your computer or device (other than essential Cookies) unless you accept/enable all Cookies or select your own Cookie preferences. Periodically, you will be invited to update your Cookie preferences.

You can manage your Cookie preferences at any time here by adjusting the toggles to ON or OFF then clicking "Save and Close". However, please be aware that if you choose not to enable Cookies it may prevent you from taking full advantage of the website and some parts of the website may fail to work.

What are cookies?

Cookies are text files containing small amounts of information which are placed on your computer or device when you visit our website (essential Cookies only) or when you accept/enable Cookies according to your preferences (in relation to all other Cookies that we use).

What are cookies used for?

Cookies do lots of different jobs, like letting you navigate between pages on our website efficiently, remembering your preferences, and generally improving the user experience. They also provide us with information which helps us understand how our website is being used by you and offer you a more engaged and personalised web experience, for example, by offering you adverts on your social media channels that are more relevant to you and your interests.

Cookies can be "first party", i.e. set by us, or "third-party", i.e. placed on your device by another company, for example Google Analytics. Third-party Cookies may be placed on your device, if you accept/enable them, by someone providing a service to us (for example, we use Google Analytics to help us understand how our website is being used) or by the organisations listed in the tables below, so that they can advertise products and services to you on our website and elsewhere on the Internet.

What cookies do we use?

We group the Cookies we use on our website into the following four types:

  • Essential cookies. These are Cookies that are essential for the operation of our website. They include, for example, Cookies that enable you to use our page navigation and to enable site security, network management and accessibility.

  • Performance cookies. These are Cookies that help us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. In addition to first party Cookies that we use, we also use third-party Cookies to help with performance. For example, the Google Analytics Cookie gives us information that allows us to recognise and count the number of visitors to our website and to see how visitors move around our website when they are using it.

  • Functionality cookies. These are Cookies that are used to recognise you when you return to our website. This enables us to remember whether you have rated a product or recipe on our website and provide a more personalised experience. On return visits to our website, if you have provided a rating on a previous visit, these Cookies will recognise this.

  • Targeting/advertising cookies. These third-party Cookies (which are placed on your device if you accept/enable them) record your visit to our website, the pages you have visited and the links you have followed. Our advertising partners use this information to understand your marketing preferences and make our website and the advertising and information displayed on it more relevant to your interests, for example, promotions and new products.

You can find a full list of all different first party and third-party Cookies that we use and why in the table below.

What are pixels and which ones do we use?

There are times when we want to reach people who use social media to market our own products and services to them. We use Cookies to help with this. For example, we place a Facebook pixel (a small piece of nearly invisible pixel-sized software) on our website if you accept/enable targeting/advertising cookies that will create a link between your visit to our website and Facebook and allow Facebook to place cookies on web browsers which helps Facebook provide you with more personalised adverts and measure and improve adverts.

When a visitor to our website, who uses Facebook, returns to Facebook, Facebook can identify them as part of a group of Quorn Foods visitors and then serve marketing messages from us on Facebook. The data that can be obtained by Facebook from a visit to our website is limited to the URL of the pages that have been visited, together with the limited information a browser might pass on, such as its IP address.

Please note that when the Facebook pixel is placed, Facebook is able to follow your surfing behaviour across other websites which have implemented a Facebook pixel or Facebook social plug-in.

The goal of engaging this technology is to best adapt the available information to your interests and to make your online experience as rich and informative as possible.

Because the online data collected through targeting/advertising Cookies is shared with our advertising and social media partners, when you are on another website, you may be shown advertising based on your browsing patterns on the Quorn Foods’ website.

Browser and Third Party Cookies

You can also find out how to manage Cookies for your particular browser by clicking "help" on your browser's menu or for further information about Cookies, including how to see what Cookies have been set and how to refuse them, by visiting org.uk/your-data-matters/online/cookies/.

If you are concerned about third-party Cookies generated by advertisers, you can turn these off by going to the Your Online Choices site.

Cookies on our website

You can find more information about the individual Cookies we use and the purposes for which we use them in the table below:

Essential

Cookie Names(s) Used by Nature of the Cookie Purpose
Server SERVERID / .quorn.co.uk All areas of the site Third-party Quorn is hosted on multiple webservers to ensure maximum availability. This cookie is used to maintain which server website visitors use.

Performance

Cookie Names(s) Used by Nature of the Cookie Purpose
Google Analytics _ga / .quorn.co.uk
_gali / .quorn.co.uk
_gat / .quorn.co.uk
_gid / .quorn.co.uk
All areas of the site Third-party These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited.
Microsoft Clarity CLID All areas of the site Third-party Clarity captures user interactions on our website such as how the page has rendered, mouse movements, clicks, scrolls, etc. The cookie collects information in an anonymous form.

Functional

Cookie Names(s) Used by Nature of the Cookie Purpose
Ratings ratings / .quorn.co.uk Individual recipe & product pages First party If you have rated a Quorn recipe or product this cookie is used to store this rating.

Targeting/Advertising Cookies

Cookie Names(s) Used by Nature of the Cookie Purpose
Facebook _fbp / .quorn.co.uk
* / .facebook.com
All areas of the site Third-party Facebook’s primary advertising cookie, used to deliver, measure and improve the relevancy of ads.
Google/DoubleClick * .doubleclick.net
/ *.google.com
All areas of the site Third-party Google's primary advertising cookie, used to deliver, measure and improve the relevancy of ads.
Quantcast Advertise _qca / .quantcast.com All areas of the site Third-party The Quantcast Advertise product allows businesses to deliver relevant online advertising to individual users.
Pinterest Tag * .pinterest.com
/ *.pinterest.com
All areas of the site Third-party We use this to track and record events on our website for analytics, audience creation, and retargeting of adverts.
TikTok Tag * .tiktok.com
/ *.tiktok.com
All areas of the site Third-party We use this to track and record events on our website for analytics, audience creation, and retargeting of adverts.

We will post any changes we make to this notice on this webpage.

Last update: 21st February 2024