Quorn Foods sees 16% Global Growth in 2017
6 February 2018
Quorn Foods sees 16% global growth in 2017 fuelled by the rise in vegan & flexitarian lifestyles
As an innovative protein alternative to meat, Quorn Foods leads the world in this rapidly growing food category.
Today (6 February 2018) Quorn Foods announces its unprecedented 2017 results, with sales totalling £205m for the year.
Quorn Foods achieved its strongest ever year of growth in 2017, with an overall growth rate globally of 16%1. The sustainable and healthy protein company, which exports globally to 20 different markets, is aiming to become a billion dollar business by 2027.
The company’s billion-dollar ambition is grounded in the fact that many consumers are now choosing to eat less meat for a combination of reasons. Whilst health is the leading factor, demand is accelerating due to an increased awareness of the environmental impact of meat production. This is leading to a reduction in meat consumption, and in many cases, to a complete shift to vegan diets, underlined by the growing popularity of Veganuary which is now expected to have over 150,000 registered followers globally2.
“Around the world we are seeing a significant increase in meat-reduction diets, including both flexitarianism and veganism. The vegan trend is something that Quorn Foods is responding to with the launch of more and more vegan products such as Quorn™ Vegan Chicken-free Slices, Quorn™ Vegan Hot and Spicy Burger, and Quorn™ Vegan Fishless Fingers, which are winning around the world,” said Quorn Foods CEO, Kevin Brennan.
“Choosing to eat Quorn™ products is about more than choosing great tasting food. It’s about a mindful choice to care for your and your family’s health, and also for the health of the planet. What is exciting for us is that Silicon Valley firms keep talking about what they are going to do, whilst we, a great British innovation, are already delivering it having now served over 4 billion meals since launching in 1985. This further underlines our continued success and how much consumers love our products.
“I am extremely proud of our growth and the quality of our foods that underpins that growth. At Quorn Foods we continue to take a long term view and we plan to invest heavily into the meat-free category and maintain double-digit growth rates.”
Investment in international expansion has paid off with strong growth in Europe (+27%) and beyond. In the US, the biggest export market for Quorn™, growth in the grocery sector accelerated to 35% in 2017. Quorn™ Chicken Style Nuggets are the fastest selling product within the meat-free category at US supermarket giant, Kroger. In addition, Australia continues to enjoy 35% growth, with Quorn™ Vegan products the fastest selling in the category. This ensures business resilience to the political and economic fallout of any Brexit deal.
For more information, please contact LON-Quorn@ketchum.com
Notes to Editor:
1Quorn™ growth equals 15.1% for 2017, Cauldron™ growth 30.4% for 2017, Cauldron™ accounts for 8.5% of total sales for 2017 (up from 7.6% in 2016) 2http://www.veganfoodandliving.com/veganuary-2018-record-breaking-year-over-150000-people-taking-part/