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Quorn embarks on major re-launch this spring

21 June 2017

360 approach will see new packaging, website, TV adverts & NPD relaunched from March

This March, Quorn® will unveil a £10m brand re-launch looking to inspire even more people to create great tasting meat free meals.

The re-vamp will see a new website and re-designed packaging start to hit stockists across the UK from 1st March 2017. Featuring a modern two tone slate and orange design coupled with key taste notes on front of pack, the new look will sit across all Quorn SKU’s.

Quorn will also be expanding on its already popular range of Mince, Sausages, Burgers, Deli products and Ready Meals, by introducing new Chilli & Lime Fillets into UK stores from 6th March. The spicy new offering can be used to create delicious meals that are high in protein and low in saturated fat.

With the trend towards consumers eating less meat set to boom in 2017, Quorn are getting ready to penetrate the fast growing audience of existing meat eaters, looking to find great tasting alternatives that enable them to eat meals that are better for their families and the planet. The newly expanded range will appeal to those looking to take a balanced approach to their healthy lifestyle, while still being able to create their favourite meals.

Peter Harrison, Global Marketing Director, comments: ‘2017 is going to be a huge year for Quorn. Meat Reduction, Vegan, and Vegetarian diets continuously appear to be on an upwards trajectory and I have no doubt that the demand for healthy, sustainable protein sources, such as Quorn, will be at an all-time high on a global scale in the next few years. Our step change towards encouraging consumers to discover Quorn has been developed to appeal to consumers looking to try a wider range of ingredients without compromising on taste. Research has proved consumers are becoming more aware of healthy and sustainable foods when it comes to cooking. We’re confident this modern look & feel from Quorn will appeal to both our existing and new consumers and Quorn will continue to grow in the UK.’

Quorn’s new packaging will hit stores from 1st March. The Chilli & Lime fillets will be available in UK stores from 6th March with an RRP of £2.50

For more information please contact lon-quorn@ketchum.com or 020 3755 6670

About Quorn:

Quorn Foods is a global market leader in healthy, sustainable protein. Headquartered in Stokesley, North Yorkshire, the company offers a wide range of great-tasting products to appeal to the rapidly expanding group of people wanting to reduce their meat consumption. The company employs around 600 people and exports to 16 countries around the world, including Australia, South Africa and the USA. Quorn is one of the UK’s top 50 FMCG brands. Quorn Foods Ltd is the reporting group which includes a main trading company, Marlow Foods Ltd. Quorn Foods Ltd encompasses all international operations of Quorn and Cauldron.