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Quorn extends LTA partnership with High Performance Team collaboration

3 April 2018

Quorn® has renewed its partnership with the Lawn Tennis Association (LTA) for another five years

__First time Quorn will be working with the LTA High Performance Team___

Partnership includes continuation of the successful Quorn Family Tennis Cup and sponsorship of all LTA grass court events

London, 22nd March – TODAY Quorn is proud to announce that it has renewed its successful partnership with the LTA for a further five years. The partnership will see Quorn continue to be the title sponsor of the Quorn Family Tennis Cup, as well as sponsorship of all LTA grass court events, sampling at The Queen’s Club Championships and, for the first time, a partnership with the LTA High Performance Team specifically to test and research how mycoprotein, the main protein source used in all Quorn products, supports the growth of muscle mass and bioavailability of protein.

James Mercer, Commercial Director at the LTA said: “We are delighted that Quorn will continue its partnership with the LTA and stay with our family of sponsors. The Quorn Family Tennis Cup is a strategic priority for British Tennis which has helped us to get more people playing tennis and we’re keen to understand the benefits of Quorn for elite sports performers.”

Working with the LTA High Performance Team will give Quorn an opportunity to further develop the research it has started wth Exeter University, which discovered that protein found in Quorn foods may be just as good for building muscle mass as animal proteins. Researchers from Exeter University compared whey protein with mycoprotein and found equivalent bioavailability. The partnership with the LTA High Performance Team will include a commitment to continuing their applied research into this area, and use of Quorn within the dietary programmes of its high performance athletes.

Over 10,000 families across the UK have taken part in the Quorn Family Tennis cup since it launched in 2015, either at LTA grass court events or at local tournaments. The renewal of the Quorn title sponsorship means more fit and active families will have the opportunity to take part in informal and fun competitions for the next fiveyears, as well as being encouraged to eat a healthy protein source with products such as Quorn Mince and the Quorn snacking range. For more information on how to enter visit: https://www.lta.org.uk/competitions/family/quorn-family-tennis-cup/

This partnership also sees Quorn continuing its sponsorship of all LTA grass court events, and sampling atThe Queen’s Club Championships, where tennis enthusiasts in attendance throughout the week can enjoy free Quorn samples, and take part in the interactive hub.

Peter Harrison, Quorn’s Marketing Director said: “Our partnership with the LTA is very important to our Quorn vision, which is to provide food that is healthy for our families and the planet. We also want to understand the positive impact mycoprotein can have on the growth of muscle mass, so it’s truly exciting to be able to extend our work with Exeter University.”

For more information please contact lon-quorn@ketchum.com or 020 3755 6670