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Quorn Gets Set for a Summer of Snacking & Deli

28 March 2024

New Cocktail Sausages recipe and new pack sizes for snacking products

New range of four Quorn Deli Mini Fillets, including two brand new flavours, hitting supermarket shelves in April

The UK’s No. 1 meat free brand¹ is setting out plans for a snack-tastic summer and making deli dreams come true, with two new products and an enhanced recipe for one of its most popular snacks this April.

In addition, the relaunch of the Quorn Deli Mini Fillets range, will include two new tantalising flavours:

Quorn Tikka Mini Fillets
Spiced with an aromatic and warming Tikka flavour, these new fillets will fire up lunchtime flatbreads and naans, perfect with a cooling coconut yoghurt dressing. URL to be added.

Quorn Fajita Mini Fillets
A convenient and deliciously smoky take on a popular dinner staple. Spice up your lunch with a Mexican bean salad or add into a warm flour tortilla with rice and homemade salsa. URL to be added.

The two new products will be joining existing Sweet Chilli Mini Fillets and Roast Slices and will also see a refresh, moving into the ever-growing Mini Fillets range. Each product can be enjoyed hot or cold and is high in protein, low in saturated fat, a great source of fibre and gluten-free.

The new range will be available from April across Tesco, Sainsbury’s, Morrisons, Asda and Waitrose. Pack size: 138g, RRP: £3.00#.

Quorn has also been developing an even tastier recipe for its much-loved Cocktail Sausages. The new product will make switching to meat free snacks even easier, with a closer visual likeness to the meat equivalent and enhanced taste.

The new Sausages will still be high in protein, low in saturated fat and a great source of fibre. In consumer trials, the new recipe received outstanding feedback, with purchase intent of more than 80%.

From April, consumers can also buy two different pack sizes of their favourite Quorn Cocktail Sausages and Picnic Eggs. Both will be available in 140g and 240g packs. The new packs will be available from the 9 April across major mults. Pack size: 140g RRP: £1.95, 240g RRP £2.95#.

Gill Riley, Consumer Director at Quorn Foods UK, said: “We know that our snacking products are already the No. 1 meat free choice for shoppers, who love the great taste, high protein and convenience of our Cocktail Sausages and Picnic Eggs.

Our new Cocktail Sausage recipe builds on an already superb product, making them look and taste even more like their meat equivalent. With the addition of another pack size, we’re delivering on even more levels. Quorn is continuing to meet shoppers’ needs in 2024 to drive excitement and engagement in meat free eating this summer, and there’s plenty more to come.”

These developments will be supported by a major marketing investment in Quorn’s biggest campaign for the snacking range to date. Keep your eyes peeled for a brand new advertising creative running across TV, video on demand, online video and social channels this summer, asking the question ‘Quorn’s So Tasty, Why Choose The Alternative?

¹ Circana 27 Jan 2024
#Pricing set at the discretion of the retailer