To celebrate Quorn’s high in protein, no artificial ingredients frozen range hitting freezers and TV screens, the brand is teaming up with one of the UK’s most popular nutritionists (Rhitrition) to tackle misinformation around meat alternatives, nutrition, balanced diets and the “ultra-processed” classification system.
With search trends for “ultra processed foods" continuing to increase and media attention becoming more heightened around the topic, Brits have now ranked this as their number one nutritional concern whilst on their regular food shop.
The UK’s No. 1 meat free brand has created a no-nonsense, easy to understand downloadable guide for those who are keen to understand more about the facts, myths and misunderstandings around certain “ultra-processed’’ foods.
The Quorn Foods fact file brings much-needed clarity to the confusing noise surrounding what “ultra processed’’ actually means for the everyday consumer, and why all processed foods are simply not equal. It also highlights the important role that processing can play in keeping our food system safe, sustainable and accessible for all.
To support the campaign, Quorn has joined forces with Rhiannon Lambert, a leading nutritionist, author and podcast host. The campaign will combat misinformation and reframe the conversation around meat alternatives and nutrition using clear, actionable advice, backed by Rhiannon’s knowledge.
Quorn and Rhiannon have worked closely to create the ultimate top tips blog. The blog, hosted on Quorn’s website shares Rhiannon’s top tips in terms of what to look out for when building an affordable, balanced and nutritious diet for the whole family, without missing out on delicious foods.
Lucy Grogut, Head of Brands at Quorn Foods UK, says: “It’s been frustrating to see meat free options dismissed and demonised in sweeping generalisations about “processed" foods. Our products are a nutritious, delicious, positive protein choice. Through this exciting partnership with Rhiannon, we will cut through the noise with no-nonsense, expert insight, that genuinely helps people to make better food choices.
“We’re the biggest name in meat alternatives and there’s a reason for that. We’re listening to our consumers, and we recognise that people want more simplicity when it comes to some of their favourite meals. We’ve got 40 years of delicious food creations behind us, and we’ve just developed our most simple and nutritious range yet, but we couldn’t stop there. With the support of Rhiannon, this next step in our campaign will help the everyday consumer see through scary headlines and polarising health claims, to develop a better understanding of the overall benefits in eating meat free more often with Quorn.”
On partnering with Quorn, Rhiannon Lambert said: “As a nutritionist who is invested in the conversations around ultra-processed foods, it’s key to highlight that not all ultra-processed foods are the same. Quorn delivers a meat free option that is a complete source of protein, naturally high in fibre and low in saturated fat, with scientific evidence supporting its role in health. By removing artificial ingredients, Quorn is addressing concerns and making it easier for people to feel confident in choosing these products as a trusted alternative to meat.”
Meat alternatives aren’t just nutritionally sound; it’s also about sustainability. As the recent EAT-Lancet 2025 Report highlights, our food system is a major driver of global greenhouse gas emissions. Its suggested solution? A “planetary health” diet, which means eating less meat each week and choosing more plant-rich foods. This isn’t about giving things up, but gaining healthier, more sustainable habits. The report underlines the need to see meat alternatives not as niche, but as essential to how we eat today. It’s a message Quorn and nutritionist Rhiannon Lambert share: small, everyday swaps can make a big difference for people and the planet.
With 5 billion meals that can be made using the Quorn high protein, no artificial ingredients range, Quorn is on a mission to lead a delicious revolution in how the world chooses protein.
Rhiannon will also be showing us all just how easy it is to create nutritious dishes at home using Quorn’s Mince and Pieces, which now have just four and three ingredients respectively.
These are just two of the products that hit shelves in September with all artificial ingredients removed, but the same great taste. Quorn Strips and Swedish Style Balls complete the line-up of Quorn products that now contain no artificial ingredients. With health-conscious Brits increasingly checking the ingredients label of their kitchen favourites, these clear and simple ingredients lists are designed to appeal to that growing crowd, delivering maximum taste, with minimal fuss.
Looking to make that simple swap with an easy evening meal? These delicious recipes are ideal for all the family:
Quorn Pieces:
https://www.quorn.co.uk/recipes/vegetarian-massaman-curry
Quorn Mince:
https://www.quorn.co.uk/recipes/quorn-mince-tacos-korean-bbq
Quorn Swedish Style Balls:
https://www.quorn.co.uk/recipes/vegetarian-pesto-pasta-meatballs
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