Press releases

Picnics for the Planet!

5 August 2021

Meat-free picnics from Quorn & Deliveroo

Brits will enjoy 241 million picnics this summer – but over 24,500 tonnes of carbon emissions could be saved if everyone goes meat-free for just one.

New research highlights that Brits are keen to ditch meat this summer – with 78% saying they’d like to try one vegetarian or vegan picnic to help the environment.

Denise Van Outen teams up with Quorn to deliver meat-free hampers to picnic-ers for 1p to encourage more climate-friendly food choices.

  • Brits are planning over 241 million picnics this summer – with the majority packing at least 3 meat-based food choices on average
  • But over 78% of Brits say they would like to try out ditching the meat for at least one picnic this summer if their choice would help the environment
  • If Brits went meat-free for just one picnic this summer, swapping their meat snacks for meat-free options, it would save over 24,500 tonnes of carbon emissions – the equivalent of driving nearly 5,000 times around the earth or powering over 7,400 homes for a year
  • The study was commissioned by Quorn, to celebrate their partnership with Deliveroo to deliver meat-free picnics for 1p this summer

New research released today reveals that Brits are planning over 241 million picnics this summer, with 77% saying they plan to have a picnic at least once.

92% of those planning picnic feasts say they would include at least one meat-based snack, with meat-filled sandwiches, sausage rolls and cocktail sausages being the most popular items to pack. However, 79% said they’d consider going meat-free when picnic’ing as a more sustainable choice to help the environment.

The study of 2,000 UK adults, commissioned by Quorn, revealed that if all Brits planning a picnic went meat-free for just one time this summer by swapping their meat snacks for meat-free options,* it would save 25,000 tonnes of carbon emissions– the equivalent of driving nearly 5,000 times around the earth or powering over 7,400 homes each year.

To encourage Brits to try a meat-free picnic this summer, Quorn are giving away picnics for 1p via Deliveroo to parks in London and Manchester this weekend.

The meat-free brand teamed up with actress and presenter, Denise Van Outen, to deliver the first picnics – she said “I’ve been making a conscious effort to cut down meat in mine and my family’s diet recently, which is why I’ve teamed up with Quorn. I’ve tried some of Quorn’s snacking range including the great cocktail sausages, they’re so delicious that you don’t feel like you’re missing out on anything and you’re helping the planet at the same time!”

The 1p picnics include Quorn Cocktail Sausages, Picnic Eggs, Vegan Smoky Ham Free Slices and the new Sweet Chilli Bites, and are available for just 1p on the Deliveroo app on Saturday 7th and Sunday 8th August in areas of London and Manchester (until stocks last).

The research also revealed that 76% of us almost always include meat products in our picnics, largely due to being foods everyone will eat (53%), followed by them being ‘easy to pack’ (51%) and filling snack options (45%).

However, Brits also say they’re thinking more about eating less meat this summer, and on average are now considering going meat-free three days a week.

The study, led by Quorn, highlights how the nation’s attitude toward meat-free meals has evolved over recent years thanks to advancements in meat-alternative offerings.

Gill Riley, Quorn Marketing Director, said: “We know that people are keen to cut down on eating meat and as summer gets into full swing, we are proud to provide delicious meat alternatives that are an easy swap for people to make. From our Cocktail Sausages to the new Sweet Chilli Bites, there is something for everyone to try.”

Quorn will be partnering with Deliveroo on Saturday 7th and Sunday 8th August 2021 to offer meat-free picnic deliveries, available via the Deliveroo app for 1p in London and Manchester (until stocks last), as part of their mission to help the planet one picnic at a time.

For anyone who misses out on getting one of the 1p hampers, picnickers across the UK can find a range of delicious Quorn products on the Deliveroo app via grocery partners like Sainsbury's, Morrisons, Waitrose and Co-op.

Click here to find out more information on Quorn.

For more information, please contact the Quorn Foods press office at quorn@taylorherring.com

Notes

*Original carbon footprint comparison data from the Quorn Footprint Comparison Report 2021, by the Carbon Trust.

Carbon emissions saved by each meat-free picnic is calculated using two of the top meat-free alternative products (one 180g pack Quorn Cocktail Sausages, one 100g pack Quorn Vegan Deli Ham):


Product Pork Cocktail Sausage Carbon Footprint (low) (kgCO2e/kg) Quorn Cocktail Sausage Carbon Footprint (high) (kgCO2e/kg) Carbon Emissions Saved by choosing Quorn equivalent (kgCO2e/kg) Weight of Quorn pack (kg) Carbon emissions saved per Quorn Cocktail Sausage 180g pack (kgCO2e/per pack)
Cocktail Sausage 4.44 1.64 2.8 0.18 0.504
Product Pork Ham Carbon Footprint (low)
(kgCO2e/kg)
Quorn Vegan Ham Carbon Footprint (high)
(kgCO2e/kg)
Carbon Emissions Saved by choosing Quorn equivalent (kgCO2e/kg) Weight of Quorn pack (kg) Carbon emissions saved per Quorn Vegan Deli Ham 100g pack (kgCO2e/per pack)
Deli Ham Slices 6.08 2.22 3.86 0.1 0.386
  • Total carbon emissions saved per meat-free picnic (using one pack cocktail sausages and one pack deli ham slices): 0.89 kgCO2e

  • Total carbon emissions saved if every UK household (ONS: 27.8M) had 1 meat-free picnic this year = 24,742,000 kgCO2e (which is equivalent of 24,742 tonnes of carbon emissions)


    Comparison carbon emissions for everyday items/uses:

Emission factors Carbon footprint Unit
Average domestic power emissions per year 3341.2 kg CO2e/year
Average car emissions per mile 0.205835098 kgCO2e/mile

Car journeys around the earth:

  • Car miles saved if every UK household had one meat-free picnic (120,203,018.05) = carbon emissions saved if every UK household had one meat-free picnic (24,742,000) / average car emissions per mile (0.205835098)

  • Number of journeys driven around the earth (4,827.43) = car miles saved by one meat-free picnic by every UK household (120,203,018.05) / circumference of the earth (24,900 miles)

Households powered:

  • Number of households powered per year (7,405.12) = carbon emissions saved if every UK household had one meat-free picnic (24,742,000) /average domestic power emissions per household per year (3341.2)

About Deliveroo
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 115,000 best-loved restaurants and grocery partners, as well as 100,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with around 2,000 employees in offices around the globe.

Deliveroo operates in nearly 800 towns and cities across 12 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates, Kuwait and the United Kingdom.