Quorn Launch Tomato & Mozzarella Escalopes and Mini Vegan Sausage Rolls. These great-tasting new products are the first meat-free products to carry NaviLens technology, supporting a more inclusive shopping experience for visually impaired consumers.
Quorn have now added two new value-for-money choices to the popular frozen range. The new products also feature revolutionary technology that will make the Quorn range more accessible and inclusive to blind and visually impaired shoppers.
As the first meat-free brand to adopt ground breaking NaviLens technology, these latest additions are the first of 42 Quorn products that will be rolled out with the tech over the next 12 months.
The newest Quorn additions to supermarket shelves are:
Quorn Tomato & Mozzarella Escalopes
RRP £2.65**, launch date 14th August, Asda
Delicious escalopes, made with Quorn mycoprotein, topped with an oozy tomato and mozzarella sauce and coated in Quorn’s signature breadcrumbs.
The new escalope joins Cheese & Broccoli, Garlic & Mushroom and Mozzarella & Pesto Escalopes on supermarket shelves as a great tasting, easy dinner for two allowing shoppers to choose a delicious meat-free dinner without the need to spend hours in the kitchen. The Quorn Tomato & Mozzarella Escalopes will also arrive in Tesco on September 11th and Morrisons on November 6th.
Quorn Mini Vegan Sausage Rolls
RRP £3.50**, launch date 18th August, Asda
A deliciously meat free Quorn Vegan Sausage Roll encased perfectly in pastry.
Quorn’s first frozen snacks are perfect for sharing. Whether you’re planning a picnic when the British summer hopefully starts to pick up or parties to celebrate Halloween, Christmas and New Year, the tasty sharing bag contains 25 Mini Vegan Sausage Rolls to make every occasion deliciously meat free. The Quorn Mini Vegan Sausage Rolls will also arrive in Morrisons on November 6th and Sainsbury’s from December 1st.
The two new products will be the first from Quorn to feature the specially developed NaviLens barcodes that will make its range more accessible and inclusive to blind and visually impaired shoppers when choosing meat free. The barcodes allow shoppers to easily access key product information and nutritional details from up to 12 x farther away than standard QR codes.
Gill Riley, Marketing Director at Quorn Foods UK, says: “Our new Tomato & Mozzarella Escalopes and Mini Vegan Sausage Rolls are the perfect additions to our range. We know they’ll be a hit with shoppers who are looking for simple, tasty, swaps for meals they know and love that won’t cost the earth, quite literally. After all, Quorn is so tasty, why choose the alternative?”
“As the leading meat free brand, we want to make our products as widely accessible as possible, so that everyone can enjoy more meat free. NaviLens technology is a huge step in our journey towards making things like the weekly food shop a more inclusive and smoother experience for the visually impaired. We’re thrilled that Quorn is the first meat free brand to offer this.”
Marc Powell, Head of Accessibility Innovation at the Royal National Institute of Blind People (RNIB), said: “We’re delighted that Quorn is introducing NaviLens technology onto their product packaging. This is a positive step in making products accessible for blind and partially sighted people, and ensuring they have the same access and choice as our sighted peers.
“Quorn are the first vegetarian food brand to introduce the technology, and we’re pleased that this will bring further choice and independence to people living with sight loss.”
* Circana All Outlets Value Sales 52 w/e 15.07.23
**Retail pricing is at the sole discretion of the retailer